for our playful families®

Let's STOP trying to make life ‘perfect’ and get things working for you, not against you.

Perfection is a unicorn (aka it doesn't exist).  A more empowering, more respectful, more playful waof raising your kids is waiting for you below!

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"What do I say when...?"

A library of bite-sized, powerful examples of 'what to say' to your kids, to empower them in those tricky moments.


It's one thing to save the quotes, it's totally different thing to HEAR them in action!


Featuring a growing library of (short!!) 1-2 minute videos, modelling examples of 'what to say' when:

  •'ve just had enough
  • ...your child is crying
  • ...your child is angry
  • don't know how to help
  • notice sibling conflict 
  • ...your child's doing something they shouldn't be doing
  • ...your child doesn't want to do something that needs doing
  • ...when they are learning a new skill 


You will also have the opportunity to submit YOUR 'what do I say when?' queries to be added to the library! 🙂

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Free Masterclass

How to easily connect with your kids, even if you feel like you don't have enough time

The quickest way to get started!

 Finding the time to connect and have FUN with your kids can feel like a mystical unicorn that poops cupcakes and rainbows when you have eighty kajillion other things that always need doing. 

This free masterclass is packed with practical tips, showing you how you can easily fit quality time in with your children AND ALSO get all those never-ending jobs done! 

What other parents are saying about it...

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March 2022 Group Coaching

Wednesdays 9:30am AWST


**Limited numbers**


2nd March, 9th March, 16th March, 23rd March 2022


4 x group coaching sessions for awesome parents who are chasing a more empowering, respectful, PLAYFUL way of their raising kids.


All sessions and support will be grounded in our award-winning and evidenced based processes - our ENJOY Approach and Playful PathⓇ.


It’s one thing to read the books, do the courses, save the memes…but how can you use stressful, angry interactions AS WELL AS the adorable ones as opportunities to empower your kids to be the responsible, caring, kind humans you want them to be?


How does it look in action with your spirited, energetic child?


What you get:

  • 4 x online, small group coaching sessions with Amy Cox (Therapeutic Play Practitioner, teacher and mama to four)
  • 1 hour per session, all sessions recorded and uploaded into a portal for you to access whenever you like
  • Insight into the the developmental reasons behind your child's actions and behaviour
  • Guidance in how you can elevate your child’s natural drive to play
  • An understanding how your needs and behaviour shapes your child's brain
  • Skills, tools and tricks to leverage the greatest 'tool' you have as a parent: connection


What you don’t get:

  • counselling or therapy.  I am not able to clinically diagnose or treat symptoms in these sessions.  These coaching sessions are to assist in elevating parenting approaches only. 

"In an online world filled with 'experts', Amy stands out from the crowd. Her in-depth knowledge of the brain, her dedication to research and study, and her phenomenal passion for children and mothers is world-leading. In her own unique way, she is able to transform how women see themselves, and therefore how they parent. And our world really needs that right now."

Amy Taylor-Kabbaz

"Amy Cox is a leading light in the parenting world. She's my go-to when I need a loving reminder about not only what my kids need, but what I need, to thrive in my parenting journey. Delivering no BS info and inspo - I cannot get enough of Amy! Thanks for all you do for mother's out there who are craving a new, guilt-free and playful way to live!"

Lisa Corduff

"Amy Cox is the delightful antidote to the darker side of modern life. She embodies FUN like nobody I have ever met."

Kate Luckins, Sustainable Lifestyle


Play Squad®

A 12 week, step-by-step guide to help your kids PLAY more, nourish their development, without you needing to DO more.


Ditch the guilt and stress and ENJOY each stage of those fleeting years with your gorgeous little people with help of our evidence-based and award-winning Playful Path®.

Our one-of-a-kind program:

  • understand your child's play (and get them playing longer) 
  • stop comparing yourself (and your kids) to others
  • design your home to be your helper so you can get sh1t done
  • inspire authentic play
  • will help you fall in love with the parent you ARE.

The Smile Connection®

For mums who want to move from ‘just getting through the day’ with their kids, to being more present and calm in all the messy moments.

The Smile Connection® will help you focus on self-awareness and allow you to view parenting in a way that leads to more joy, ease and LOVE in the day-to-day (even the whiny, tantrummy, less-than-desirable times).

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What other parents are saying about 'SMILE':

"This program is nothing short of amazing.  It's a journey of emotional awakenings, aha moments, revelations and a new level of self awareness.  This journey is supported not only by Amy and her uplifting and joyful presence but also by a community of like-minded people who love their kids so much and want to find better balance in their parenting world.  I came in thinking I would get answers to 'fix' things and it turned out what I really needed was to find ME again! Highly, highly recommend."

Chris (SMILE Participant)

"I have done so many courses and NOTHING comes close to the sheer awesomeness of this program.  From the bottom of my heart, thank you for helping me see myself, accept myself and learn to embrace myself.  I know that I AM enough and I AM what my children need."

Becky (SMILE Participant)

"Hearing people's reflections and growth and mind blowing moments in this group is incredible! That's what makes this program so amazing, that we're all in it together and it's so achievable as we're not aspiring for perfection!"

-Sabrina (SMILE Participant)

"I just wanted to acknowledge what a gift this program is! Thank you for what you are making us aware of and for enabling so many amazing conversations.  Mums need a safe space to share what's going on for them, to articulate how different they feel to a loving ear because it is normal and ok, you are strong no matter how 'weak' you feel ."

Chelsea (SMILE Participant)


If you have a specific skill you want to learn - these short and sweet Masterclasses are for you.

Have a burning desire to learn something specific? Time poor? These short and powerful classes are designed for eternal students craving new strategies!

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Get started on your journey


The quickest way to get started! This free masterclass is packed with practical tips, showing you how you can easily fit quality time in with your children AND ALSO get all those never-ending jobs done! 

What we do:
our ENJOY Approach

Our ENJOY approach is how we help our Playful Families! It helps you find fresh ways of thinking about being a parent in the 21st century that serves you, your family and humanity.

How we do it:
Our playful path®

Our cyclical, family-specific pathway empowers you to lean into *your* unique family in a world where conventional wisdom, societal conditioning and socially-curated ‘norms’ can make us believe we're not doing enough.

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I’m Amy Cox, and I’m here to help you create connection through being playful.

I help curious, self-aware, NEW GENERATION ‘CEO’ parents lead their families to more connection, play and JOY.

Come join the movement - let’s start truly enjoying this one, precious life.