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WANT TO REALLY enjoy

Playtime

with your kids?

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FEEL HAPPIER, LESS STRESSED AND INSPIRED TO HAVE FUN — EVERYDAY

(Even if you don’t have a Pinterest-perfect playroom or a creative bone in your body!)

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If you’re a busy, hands-on mum juggling kids, washing, healthy lunches and play dates...

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You've already heard that playtime is critical for kids' growing brains

But playing with your toddlers can feel like hard work when you’re sleep-deprived and you've got a gazillion things on the go

Does this sound familiar?

… Coming up with ideas for what to do with your kids feels like just another job to do and you’re already maxed out

… You’re spending loads of time searching for ideas on Pinterest or Insta but when it’s time to ‘set things up’, you’ve got no idea where to start #PinterestFail

… You want your kids to play together but you don’t know what activities will keep them all happy and prevent arm-flailing, hair-pulling toddler tantrums

… You want to have an awesome set up at home but you don’t want it to cost the earth or take over your whole house!

… You’re worried that you’re not doing enough to keep your kids stimulated and engaged in learning, so maybe they should be in daycare after all...

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You want to create a magical childhood for your children that you all can enjoy.

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But sometimes it all feels completely overwhelming.

Believe me, I’ve been there.
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It’s easy to let the magical early-childhood time pass us
by when you're sleep deprived and in survival mode.

We can get so focused on getting through the early years, that we don’t always appreciate the beauty and fun of playing with our kids.

We feel so much pressure to have everything picture perfect, that we don’t let playtime get ‘too messy’.

And, when we’re in the thick haze of child-rearing, being ‘good’ at play seems like a talent that only the really creative types on Play School can pull off...

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But it doesn’t have
to be this way.

Because playtime isn't just about the kids.

Playtime can help you create a harmonious home, deepen connection with (and between) your kids, and bring back the joy in your life – all while developing your children’s skills.

“Since becoming a Squaddie I no longer worry about how others parent. I’m not trying to keep up with the Joneses or trying to be perfect. It’s connection not perfection! It’s starting where my kids are at and following their lead. It’s finding things to be grateful for daily and it’s doing what works for our family! Definitely grateful to be part of this amazing community, especially at this time.”

Nikki, Play Squad TM Member

“My life feels happier and easier already. Both the girls ran straight to the playroom this morning instead of to the TV.”

Rachel, Play Squad TM Member
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introducing the

Play Squad TM Membership

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The complete A-Z of playtime for busy, hands-on parents, to take you from playtime struggle to having oodles of fun

I've taken everything I've learned:
...being Mama to 4 (under 5)
....over a decade as a teacher, passionate (*ahem obsessed*) about the power of PLAY in the early years
...as a play-session facilitator for hundreds of 0-5 year olds
...an eternal student with an insatiable drive to learn to help others

and packaged it all up as a monthly membership to support YOU with ideas, tips and strategies for your little people.

The Play Squad TM Membership

Isn’t a Pinterest rabbit hole of pretty pictures, it’s a step-by-step process and community of play-loving parents who will help you get your mum mojo back!

Yes, you'll have tonnes of beautiful playtime inspo, but more importantly, you'll have our tried and tested 'Playful Path'TM to take you from no clue what to do - to can't wait for playtime each day.

THE END RESULT:

a happier home-life, filled with fun, playfulness, joy and deeper connection.

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This may sound like I'm on a reality show, but what you get is an amazing journey. I have learnt so much about my own kids and the way to parent since joining this group. We have the opportunity to ask questions of various experts, Amy and a whole crew of mums dedicated to getting the most out of their little ones early years. I have learnt how to adapt the different play opportunities to suit my young family, and everyone doing it 'their way' is really celebrated

Amy, Play Squad TM Member
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The Play Squad MembershipTM
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Features the one-of-a-kind 'Playful Path TM' - designed to get you amazing results

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Our one-of-a-kind 'Playful PathTM' not only anchors what we do, but it also supports people from all DIFFERENT 'stages of playful' to make progress.

This cyclical process helps you take (achievable) steps to ditch Pinterest Perfect and embrace a happier, more playful home.

And what's better?

Our Play SquadTM core values are based in research, best practice and are squished with LOVE.

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HERE'S HOW IT ALL BREAKS DOWN

When you become a member of our Play SquadTM, you get:

A new theme every month.

Connection, tricky behaviours, outdoors, YES spaces…

all the things to help our Squaddies find the joy in their day to day.

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Ideas for PLAY

(Value: $1,128/yr)

2 x Live sessions with Amy!

Meet your fellow Squaddies, go on a hunt for simple items around the house, read a loved story and PLAY.  Replays are available for those who can’t make it live to get through those crunch points of the day!  

(Value: $47 per month)

A Playful magazine packed with REAL inspo from our Squaddies using Play SquadTM ideas.

Print and play ‘scavenger hunts’ that you can use to find things around your home. No more pinning, more PLAYING!  

(Value: $47 per month)

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LEARN

(Value: $497/yr)

Grow yourself, grow your child. We invite experts into our Squad to share their knowledge and expertise on topics you want to learn more about. Have a burning question about childhood development, tricky behaviours, how to reduce screen time or how to set up a space for your kiddo to play in? We’ve got you covered with a range of expert sessions to help you along your Playful PathTM.

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CONNECT

(Value: $297/yr)

We have many opportunities to connect (or reconnect!) with yourself, with your family and our squad members. We have monthly opportunities to pause and celebrate something you ROCK as well as one of the following: Live Q+As, challenges to help you inject more joy and connection into your days, ‘Play Dates’ where we chat it out.

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CELEBRATE

Every month we celebrate the best part of our Play SquadTM - our Squaddies!  Our member of the month gets an amazing prize - a gift voucher to our favourite store, The Creative Toy Shop.  Our Squaddie of the month also shares their best tips for finding the fun in the day to day! #AllInThisTogether

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Our Private Play SquadTM FB Group

(Value: $997/yr) 

Ask questions, share wins, share things that didn't work so well in our judgement free zone with a bunch of AMAZING + playful people! (One member/month will be given PRIZES for the things they share!)

PLUS....

you’ll get ALL previous content including:

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Instant Access to the 'Let's Play' Program

(Value: $97)

Packed full of (quick!) lessons to let you know what to expect, what we do and WHY so you can make the most out of our membership

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Your Playful PathTM Program

(Value: $97)

If you liked our challenge, you’ll LOVE this program. Bite-sized videos. Quick wins. HUGE Mindset shifts. This is the perfect introduction to our ‘Play SquadTM way’ (aka more ease, joy and connection in your day to day).

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10+ Previous Play Magazines

(Value: 10 x $47)

As a Squaddie you get instant access to our 'vault' of magazines, filled with easy things to try with your children at home.  Sorted by theme, we encourage members to use what they have (=no 'quick trip' to the shops).

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Core Content Programs

(Value: $470)

These simple - yet effective - programs help you to: align what you do with what's important to your family, deep dive into what stage of development your child is in, SET UP A SPACE THEY LOVE, learn the art of the invitation and embrace PLAYFUL parenting...one achievable - and PLAYFUL - step at a time.

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Playful TV Episodes

(Value: $197)

Short, YouTube free (!) videos to watch WITH your kids. Think a cross between Mr Maker + Play School, featuring REAL children DOING the ideas! No 'easy-play-ideas-that-aren't-actually-easy' here.

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All Previous Story Time Episodes Replays

(Value: $23/episode)

Read a loved book, sing some songs, go on a scavenger hunt to find the things around your home to play!  Check out the way these ideas look in REAL homes with REAL kids - no ‘Pinsta Perfect’ here, only real and FUN!

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Print and Play Sheets

(Value: $97)

One page ‘print and play’ sheets, each featuring 30 easy (and fun!) ideas to do indoors, outdoors, connect with your kids, books to read, paint to make, visual timetable to stick on the fridge to help find your flow...

MORE THAN $3,000+++
FOR THE YEAR

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Imagine what life would be like if…

  • You had a list of simple and playful things to try with your children every month
  • You felt completely organised, with the toys and resources in your play space stored and rotated regularly
  • You were part of a community of mums on the same mission to bring more play back into everyday life, and who inspire you out of your 'mum funk’
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THAT’S WHAT WE AIM TO ACHIEVE
WITH THE PLAY SQUADTM MEMBERSHIP

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“I no longer worry about how others parent, I’m not trying to keep up with the Joneses or trying to be perfect. It’s connection over perfection!! It’s starting where my kids are at and following their lead. It’s finding things to be grateful for daily (especially at this crazy time) and it’s doing what works for our family!!”

Nikki, Mum of 2 + Play Squad TM Member

“Working with Amy has shifted my thinking in many ways. I’ve really learnt that I am already enough as a mum for my kids. They need me to be there, connecting and being playful in the moment. I’ve learnt to watch them closely and start from where they are at, supporting their interests and play”

Chalette, Mum of 2 + Play Squad TM Member

"Play Squad offers an amazing mix of practical play ideas, parenting support, and gentle reminders to do what works for YOUR family. I now have a greater understanding of my family's values and children's interests, which has had a huge impact on our play time."

Jodie Garth, Play Squad MemberTM
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"Play Squad is an amazing community of like minded mamas ready to support each and share lots of practical ideas for play. I have learned so much since joining the group, but the main thing has been how to identify what my kids' needs are in play, and how to make connection with them my priority, rather than get distracted by the idea of the ‘perfect’ toy, playroom or activity."

Chelsea Taylor, Play Squad MemberTM

"Play squad has created the biggest mindset shift for me. The number of lightbulb moments I've had since joining is actually crazy. If you want to be immersed in a beautiful community full of parents who are learning that connecting with your kids doesn't mean having picture perfect playrooms with All. The. Things, then Play Squad is for you!"

Caitlin Baile, Play Squad MemberTM
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So who am I to be telling you how to play with your kids?

My name is Amy.

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I'm a play-obsessed, coffee-loving Aussie Mama to four delicious little humans - two boys (9+8) and two girls (6+4).

I’m an award-winning (former) teacher, speaker, author, online business owner and eternal student.

Over the past 15 years, I’ve been a huge advocate for the transformative power of play in early childhood. I’ve also spent countless hours learning from experts about secure, attached relationships and the impact this has on developing brains and minds.

I’m on my way to Masters in a clinical capacity, using PLAY as the modality, and have an insatiable thirst for knowledge in attachment theory and interpersonal neurobiology.

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“At the core of my mission is helping mums with self-awareness, secure attachment and using the power of play to support developing brains.”

I’ve seen firsthand how play can help kids rapidly build skills and confidence, and I’ve helped thousands of mums (and early childhood educators) with play ideas, resources and coaching. 

But I also know that play isn’t something you ‘do’ - it’s also an attitude. 

Having a playful attitude can help you release stress and connect more deeply with the people you love.

Even more than the eleven million-ty ideas you’ve saved from ‘Pinsta’, no matter what's going on in the world.

TRUSTED BY
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“In an online world filled with ‘experts’, Amy stands out from the crowd. Her in-depth knowledge of the brain, her dedication to research and study, and her phenomenal passion for children and mothers is world-leading. In her own unique way, she is able to transform how women see themselves, and therefore how they parent. And our world really needs that right now.”

Amy Taylor-Kabbaz
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“Amy Cox is a leading light in the parenting world. She’s my go-to when I need a loving reminder about not only what my kids need, but what I need, to thrive in my parenting journey. Delivering no BS info and inspo - I cannot get enough of Amy! Thanks for all you do for mother’s out there who are craving a new, guilt-free and playful way to live!”

Lisa Corduff

“Amy Cox is the delightful antidote to the darker side of modern life. She embodies FUN like nobody I have ever met.”

Kate Luckins, Sustainable Lifestyle
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JOIN PLAY SQUADTM TODAY

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And you'll get access to…

  • Monthly Themes to help you along your Playful PathTM
  • PLAY: Every month join us for 2 live play sessions and get our Play Mag with real inspo ($1,128/yr)
  • LEARN: Expert sessions (Value: $497/yr)
  • CONNECT: Live Q+As, challenges or Play Dates every month. (Value: $297/yr)
  • Our Private Play SquadTM FB Group with the opportunity to win prizes just by getting ‘playful’ (Value: $997/yr)
  • Instant Access to the Play SquadTM Mini-Course (Value: $97)
  • Your Playful PathTM Program (Value: $97)
  • 10+ Previous Play Magazines (Value: 10 x $47)
  • Core Content Programs (Value: $470)
  • Playful TV Episodes (Value: $197)
  • All Previous Story Time Episodes Replays (Value: $23/episode)
  • Print and Play Sheets (Value: $97)
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WHEN YOU ADD IT ALL UP, THAT’S A TOTAL VALUE OF MORE THAN $3,000+++

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YOUR INVESTMENT

All this for the same price as a coffee and babycino a week!

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{All prices in Australian Dollars}

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It wouldn't be fun to have sticky contracts, so there aren't any! 

Monthly members can cancel any time by emailing [email protected] – it's that easy.

With all the amazing electronic resources on offer, we'd love for you to stock up to help you transform your little ones' playtime! 

But that also means refunds aren't available. 

We're excited to help you play, learn, connect and organise the way you always want to – and we can't WAIT to celebrate YOU, too!

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This program is for you if:

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  • You're ready to ditch 'Pinterest perfect' ideas and playrooms and start ENJOYING time with your toddlers and preschool aged kids
  • You want to feel JOYFUL and excited about PLAY again!
  • You have tricky times of the day you'd like to inject MORE joy, playfulness and connection into
  • You'd like tips from experts on research-backed ideas
  • You want to know what is age-appropriate AND developmentally appropriate for your child

This program is not for you if:

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  • You like having a completely mess-free zone, you don't want to get your hands dirty
  • You want to share 'Pinterest Perfect' images for likes on Social Media over being authentic and approachable
  • You like judging other people and causing conflict (our community is caring, supporting and uplifting)
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Questions people ask before saying “let’s do this!” to the Play SquadTM Membership

JOIN PLAY SQUADTM TODAY

$3,000+ VALUE

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To get access to…

  • Monthly Themes to help you along your Playful PathTM
  • PLAY: Every month join us for 2 live play sessions and get our Play Mag with real inspo ($1,128/yr)
  • LEARN: Expert sessions (Value: $497/yr)
  • CONNECT: Live Q+As, challenges or Play Dates every month. (Value: $297/yr)
  • Our Private Play SquadTM FB Group with the opportunity to win prizes just by getting ‘playful’ (Value: $997/yr)
  • Instant Access to the Play SquadTM Mini-Course (Value: $97)
  • Your Playful PathTM Program (Value: $97)
  • 10+ Previous Play Magazines (Value: 10 x $47)
  • Core Content Programs (Value: $470)
  • Playful TV Episodes (Value: $197)
  • All Previous Story Time Episodes Replays (Value: $23/episode)
  • Print and Play Sheets (Value: $97)

YOUR INVESTMENT

All this for the same price as a coffee and babycino a week!

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{All prices in Australian Dollars}

And, when you are part of Play SquadTM

you're also part of something bigger.

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Part proceeds from the first month of each membership will go to the Move for Mental Health Intiative, to raise awareness + encourage people to move and get out in nature more to boost mental wellbeing / reduce the symptoms of mental illness.

Funds raised will help The Gidget Foundation to continue their crucial work for those across Australia who are in need.get Foundation continue their crucial work for those across Australia who are in need.

© 2020 Playful Families. All Rights Reserved.