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Play is recognised by the United Nations as a fundamental human right.  So why is it disappearing from early childhood? Does our obsession with preparing children for school (including our babies and toddlers) align with the science of how humans develop?

At Playful Families, we are here to elevate play as a highly relevant neurobiological activity.



website image teaching parents how to play with their child


When most people hear this word, reactions typically range from:

‘I don’t have time'

or ’that's only for the InstaMums'

to ‘I’ve got this covered - we’ve got a playroom and #ALLTheToys’

to ‘but what my kids find fun, I just find SO DULL!’


As a mama of four, I get it.

But what if I told you that play isn’t what everyone thinks it is?

It isn’t about having a playroom.

It DOESN’T require more of your time.

You don’t even need to like what your child likes!

What if I told you that play is for YOU as much as it is for your child?

It’s easy to view ‘play’ as another thing to DO in our already full lives.

Amy Fam Website photos 1920x1279

But let me tell you something radical that will change your life

and set you free:


Play doesn’t require you to DO anything.

It’s a way to “BE” in life and as parents.

The magic of play is that you can be exactly how you are

And you get to be with your child, exactly as THEY are.

And when that happens, there’s joy, connection and MAGIC.

Enjoy Approach + Playful Path SQUARE (6)

I’m Amy Cox, and I’m here to help you create connection through being playful.

I help curious, self-aware, NEW GENERATION parents lead their families to more connection, play and JOY.

Come join the movement - let’s start truly enjoying this one, precious life.

Get started on your journey

Playful Famlies_Masterclasses


The quickest way to get started! Check out our free masterclass packed with simple, practical tips to have more FUN with your children, nourish their development without all the other jobs getting out of hand

What we do:
our ENJOY Approach

Our ENJOY approach is how we help our Playful Families! It helps you find fresh ways of thinking about being a parent in the 21st century that serves you, your family and humanity.

How we do it:
Our playful path®

Our cyclical, family-specific pathway empowers you to lean into *your* unique family in a world where conventional wisdom, societal conditioning and socially-curated ‘norms’ can make us believe we're not doing enough.